Wal-Mart: The High Cost of Low Price [Brave Films]

 

Do you know what your children are watching?

By DEBORAH NICOL

Leave it to the creator of "Outfoxed: Rupert Murdoch's War on Journalism" to delve into the slimy multibillion-dollar underworld of the Walton empire. Director Robert Greenwald leads his investigative documentary crew on a fact-finding mission for the truth, and discovers a shocking number of unsettling categories of wrongdoing within this corporation.

The documentary begins simply enough, focusing on the Hunter family of Middlefield, Ohio, which has run a small town hardware store for generations but have recently been driven out of business due to the opening of a Wal-Mart Superstore. The tale unfolds slowly and sadly, and it is easy to understand the unfair competition Wal-Mart presents to mom-and-pop operations. But the folks at Brave New Films are not presenting a fluff piece for the local news. They mean to educate, and they mean business. What follows is a series of horrendously true stories from all over the country and all over the world, of the unapologetic stamp Wal-Mart leaves on the working class.

Wages of Wal-Mart employees are so low that the workers cannot afford to join the business health plan, and are in fact encouraged to participate in humiliating government assistance plans such as WIC and Medicaid. Those that attempt to create unions in order to improve their conditions are forced under the thumb of threatening intimidation, and may soon find themselves without a job. Considering that Wal-Mart probably shut down local competition, other job opportunities may be scarce. When there are family mouths to feed, pride is swallowed and unpaid overtime is accepted.

Greenwald and company have tracked down not only prior mistreated employees, but the managers who were taught the skills of oppression and who use this film as a confessional. They learned to keep an eye out for trouble-makers (those that may desire a union), how to illegally switch hours from overtime, and how to keep expenses low with a minimum staff working far more hours than would ever be reported.

New Wal-Mart stores provide the local communities little chance from the start. They are often funded by local government subsidies (totaling billions nationwide) not afforded to small local businesses, much less much needed school systems. Environmental practices are next to nil unless undue attention is brought by the media.

Despite ad campaigns that scream "Made in America," much of Wal-Mart's merchandise is created in worldwide sweatshops under unlivable conditions. Workers in China, Bangladesh, and Honduras find themselves in even worse conditions than their American counterparts in terms of their employment options. And despite the enormous wealth accrued by Sam Walton's descendants, a pittance is given to charities compared to millions donated by their own underpaid workers.

Greenwald does not leave the viewer crying, however. Small towns all over the nation have begun to fight the system and discourage future Wal-Mart developments. As more become educated of the undesired impact of the megalo-glomerate, more tackle the David and Goliath battles to ensure happier and healthier communities. With this documentary as a guide, Greenwald hopes that viewers become civically involved in order to guarantee a strong, freethinking nation.

Extras on this disc are numerous. The director provides introductions to a short version of the film, and to a Making Of featurette, which outlines the uphill battle of the creators to get current and previous employees to speak out from within the culture of fear Wal-Mart creates. There is a separate story of a Wal-Mart in Quebec that was shut down immediately after a union was formed, and one on Wal-Mart's trickle-down effects to farmers in England. Longer excerpts of anti-Wal-Mart church sermons are shown, and a hats-off to the many companies already battling against the company, especially focusing on Sprawl Busters. All of the fake Wal-Mart commercials are shown, which were used as ads for the movie (including humorous ones with James Cromwell and Frances Fisher).

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